Enchanting, seductive and delicious, the Hennessy Paradis is the legacy cognac’s luxury offering attuned to high net-worth connoisseurs. Likened to a symphony, the global campaign for Hennessy Paradis is on Earth featured famed musicians Alicia Keys and Lang Lang playing the piano in melodious unison over the Grand Canyon.

Locally, the high-complexity campaign involved a multi-pronged PR approach with a publicity event catered towards high-net worth individuals and influencers, pitching thought leadership stories with LVMH’s spokespeople as well as a social media campaign with targeted celebrities and personalities.

Prior to the event, media pitching was carried out to specific media targets to land the campaign story onto the appropriate avenues through differing angles. We also partnered with local actors Pierre Png and Joshua Tan due to their manicured and debonair personalities which fit the Hennessy Paradis persona perfectly.

Overall, the campaign was a smashing succcess with the event securing maximum attendance with targeted attendees, three earned media features and exceptional social media impressions that exceeded the target threefold.

Read Epicure’s story here.

Read AUGUSTMAN’s stories here and here.

View Pierre’s post here and Joshua’s post here.