Global prestige skincare brand SK-II launched the SK-II SECRET KEY HOUSE exhibition in Tokyo, Japan in 2023 as part of SK-II World PITERA™ Month - a month-long transformational journey powered by PITERA™, The Secret Key to Crystal Clear Skin.

As the regional PR lead for Indonesia, we strategised to partner with top tier Indonesian personality-model Patricia Gouw to bring heightened awareness and publicity to the campaign and the brand’s product line up.

To reach out to the target audience, the campaign planning involved thorough campaign orchestration, competitor analysis and narrative storyboarding to execute a multi-platform campaign across Instagram and TikTok.

Overall, the campaign amassed success through metrics such as significant share of voice amongst competitors and sustained publicity reach.

Read more about SK-II SECRET KEY HOUSE here.

View Patricia’s posts here, here and here.