Disney+ Ms Marvel Cosmic Block Party

The Ms Marvel Cosmic Block Party was largely inspired by the young protagonist of the series, and aimed to entice audiences through the public event that featured musical line ups, art installation and DJ sets from young local artists.

Working together with brand agency The Island Boys, the event was brought to life with the opening night reserved for media friends. Within the small compound of Ten Square, media friends danced the night away to musical performances, chowed on yummy vegan fare and created digital graffiti.

The team expanded its reach to a wide range of local social media influencers with a specific focus on securing profiles that likened to the titular female character’s Pakistani lineage. Through dilligent work and favourable media relationships, my team managed to exceed KPIs set for the event for event attendance and coverage numbers and impressions.