Nicole is a Strategic Communications Consultant based in Singapore.
Previously, she held positions as an Associate Manager and Senior Consultant at Interpublic Group.
Hey there, I am Nicole! A consultant, publicist, and passionate opinion giver.
I am a lifelong learner and aspiring renaissance woman who is always looking for the next warm pie to put my thumb into. Let’s work together!
DeVries Global (Interpublic Group)
September 2022 – August 2023
At DeVries Global, I was an Associate Manager for accounts within the luxury, lifestyle and beauty industries. In my role, I was responsible for developing strategic communications plans and campaign narrative ideation, which also involved campaign success orchestration for sustained publicity.
As a regional lead, I also led teams of Southeast Asian market specialists to execute data-driven omni-channel campaigns which included paid media and influencer partnerships as well as on-ground PR events. As an integrated marketing specialist, I also led a team to plan and conceptualise social media posts for consistent brand awareness on owned platforms.
Golin Singapore (Interpublic Group)
September 2021 – September 2022
Whilst at Golin, I functioned as the day-to-day lead for majority of my accounts ranging across industries within the tech and lifestyle sectors. As a Senior Associate, I was involved in brainstorming and executing publicity campaigns, leading my teams through high complexity PR events and providing valued counsel towards brand reputation management through publicity opportunities.
I led my projects independently with minimal supervision and grew adept in client and stakeholder management through consistent excellent execution and armed with a keen acumen for brand growth and awareness.
APRW
October 2019 – September 2021
I started my career at APRW (previously Asia PR Werkz) learning the basic foundation of the public relations profession. Being a fast learner, I executed and eventually led publicity efforts for my clients’ campaigns in tech and healthcare sectors.
It was at APRW where I honed my professional writing skills through material development to craft compelling media releases, media pitches and press kits. As a young PR professional, I also began to develop and cultivate long lasting relations with notable local media and influencers across news beats and industries.
Clients I have had the pleasure to work with
